{"id":108830,"date":"2024-12-09T13:25:25","date_gmt":"2024-12-09T13:25:25","guid":{"rendered":"https:\/\/wellbeingmagazine.com\/?p=108830"},"modified":"2024-12-09T13:25:31","modified_gmt":"2024-12-09T13:25:31","slug":"denmark-is-establishing-itself-as-a-home-from-home-for-uk-retro-liquorice-hero-flyers","status":"publish","type":"post","link":"https:\/\/wellbeingmagazine.com\/denmark-is-establishing-itself-as-a-home-from-home-for-uk-retro-liquorice-hero-flyers\/","title":{"rendered":"Denmark is Establishing itself as a Home-From-Home For UK Retro &#8216;Liquorice Hero&#8217; Flyers"},"content":{"rendered":"\n<p>Liquorice in the UK has always enjoyed something of a polarizing reputation, loved and loathed in equal measure.&nbsp; Yes, 24% of UK households are known to purchase liquorice on a monthly basis but a fair number of the UK population would rather stay well clear!&nbsp;&nbsp;<\/p>\n\n\n\n<p>Interestingly Flyers of \u2018the magic\u2019s in the middle fame\u2019 continues to challenge perceived barriers to liquorice appreciation in the UK with meteoric 34% year-on-year growth, helped in no small part by new listings, the arrival of a particularly popular zingy cherry and improved packaging with extra pop.<\/p>\n\n\n\n<p>What UK sweet aficionados may not appreciate is that this is a homegrown British brand packed with nostalgic appeal has been enjoying cult status within Denmark for decades, buoyed by the fact that throughout Scandinavia liquorice is treated with reverence, appearing in everything from cocktails and ice cream through to cakes, cooking oils and marinades.<\/p>\n\n\n\n<p><strong>Strange But True: TODAY Flyers in Denmark sells 3x per capita more than it does in the UK<\/strong><\/p>\n\n\n\n<p>Liquorice (known as Lakrids in Denmark) has enjoyed long-term culinary status across Scandinavia for centuries as an iconic ingredient that offers both comfort and a little \u2018sweet heat,\u2019 which is appreciated within the colder climes that Denmark inhabits.&nbsp;<\/p>\n\n\n\n<p><em>\u201cNaturally, export remains a top priority for Bolton born Flyers over the coming months and years,\u201d<\/em> confirms marketing spokesperson, Andy Valentine.&nbsp; <em>\u201cOur growing presence and significant market share within Denmark reflects our ongoing commitment to forge long-standing relationships within markets where \u2018liquorice love\u2019 is more deeply engrained, although it would appear to be our unique Northern twist of hand-filling our liquorice sticks with an array of tangy flavoured sweet crystals that really sets our homegrown, vegan-friendly Flyers apart from Denmark\u2019s finest.\u201d<\/em><\/p>\n\n\n\n<p>With Flyers firmly established in Denmark and the UK it will be interesting to see how the launch of a Sour Apple in early 2025 will be received by loyalists with \u2018sours\u2019 already being touted as a standout food trend over the next 12 months.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"http:\/\/Stockleys-sweets.co.uk\">Stockleys-sweets.co.uk<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Liquorice in the UK has always enjoyed something of a polarizing reputation, loved and loathed in equal measure.<\/p>\n","protected":false},"author":10,"featured_media":108831,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"apple_news_api_created_at":"2024-12-09T13:25:29Z","apple_news_api_id":"1bdabaab-99fb-4d4a-91ba-1f772bc6ef16","apple_news_api_modified_at":"2024-12-09T13:25:29Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AG9q6q5n7TUqRuh93K8bvFg","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":["https:\/\/news-api.apple.com\/sections\/24ceccac-92be-3bf4-80b9-b818a1c720d0"],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-108830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Denmark is Establishing itself as a Home-From-Home For UK Retro &#039;Liquorice Hero&#039; 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