10 Ways To Update Your Website To Benefit It’s Presence On The Internet
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- February 21, 2025
Your website is a key player in your marketing strategy as a business. There are more people online than ever before and if you’re not utilising the online world and what it has to offer, then you could be selling your business short of potential success.
Whether it’s creating relevant content your audience will love, or identifying the best SEO keywords for your site to attract traffic, here are ten ways to update your site and make it more prevalent online.
- Optimise your website with SEO practices
First and foremost, you should get to grips with SEO and the best practices to ensure your website is optimised for Google and other popular search engines. The more SEO practices you can use when it comes to optimising your site, the better.
With that being said, what are some basic SEO practices you could implement yourself? You don’t need to be an SEO expert in order to know what is required to optimise your site through search engine optimisation. Here are a few pointers to get you started:
- Optimise your images for SEO
- Use heading tags
- Publish helpful and engaging content
- Revamp old content to make it relevant again
- Focus on content design
- Use internal and external links
- Reduce image sizes for improved site speed
These are just some of the many ways in which you can successfully optimise your website. Make sure to continuously update your site as and when it’s needed to help maintain the quality of SEO you’re adding to your website.
- Publish high-quality content on a regular basis
Content is powerful and when you’re trying to get your website noticed by the masses, the quality of your content is imperative.
The content you put out there needs to be relevant to your business but something that is engaging or at least entertaining. Ideally, it should be educational, providing some value to your readers.
Consistency is key when it comes to your website content too, so that audiences can expect some form of content on a regular basis. The more consistent you are, the more likely you’ll see that regular spike in traffic every time you post something new. It’s worthwhile sharing an email with your subscribers every time a new page or piece of content is launched onto your website.
If you’re struggling to keep up with the creation of content, then this is always something that you could outsource and deal with by an agency or marketing company. Being able to outsource it can alleviate some of the pressure that comes from creating content online.
- Check in with your audience for feedback when updating your site
Sometimes, it’s best to speak to your audience about what they’re after when it comes to a company website. While you could do your own research via other company websites, it doesn’t necessarily mean that they’re doing a successful job of hooking their audience.
When you talk to your audience, ask them questions that will be relevant to gathering the information needed to make changes on the site. For example, what colors do they find engaging and which ones do they find jarring when navigating the internet?
The more information you can get from your audience, the better it’ll be when you come to update your website. With all this relevant and useful information, you’ll be able to identify the pinch points and perfect your site from every angle.
- Do A/B testing
A/B testing is something that you want to do when it comes to experimenting with the functionality and elements of your site. This should be done whenever you’re doing updates to your site and want to work out what works the best and which elements are the most effective for your desired audience.
From button colors to interactive features, it’s good to look at different ways you can enhance your website for the purpose of your user experience. The customer’s experience is paramount in this day and age,
Experiment with different website elements like button colors or layouts to see which performs best with your visitors. It’s always good to do A/B testing before you go launching it on the website. Otherwise, it could open up a wealth of problems which will all damage the the experience the customers have too.
It is recommended you seek the expertise of a web design agency for optimal UX/UI on your website. Visit Ronins.co.uk for more on this matter.
- Add a chatbot to your site
Chatbots are great for providing a helping hand to your customer support team who might already be overwhelmed with the number of queries coming through.
With chatbots, you’ve got the ability to have unlimited ‘agents’ available for your customers to chat with at a moment’s notice. Chatbots will pop up on your website after the user has been on the site for a short period of time. At this point, they’ll be able to ask any questions they need to, even if they’re asking the questions outside of office hours.
The more you can fill your knowledge base with information, the better. That way, the chatbots have more to work from when answering questions. There are many benefits of conversational AI platform that make it a worthwhile investment.
Chatbots can help relieve some of the workload that a lot of customer support agents can have when it comes to dealing with large volumes of customers every day.
- Collaborate with influencers and other companies
It’s always beneficial to try and collaborate where you can with other companies, as well as influencers if relevant.
Collaboration has become commonplace for businesses because it helps improve the scope of success that you can have. If you’re working with companies that are bigger and have more influence over the market, then it’s only going to benefit the company.
The same goes for influencers and the influencer market in general. There are so many influencers out there that have a substantial following, some being more engaged than others. With the latter in mind, it’s good to look at which influencers might be beneficial to collaborate with your business for the purpose of new customers or traffic increase to your site.
- Identify keywords to attract more traffic
While it’s somewhat part of SEO optimisation, it’s good to pay a particular focus on your keywords. Keywords are important to help get your content and webpages in general, on the search engine page results.
The higher you rank, the more effective your website will be when performing on the web. With keywords, it helps to figure out what your ideal users are searching for so that you can then steer your content in the direction of what they are looking for.
The ultimate goal is to end up with all of your pages that exist through your website, indexing on the top pages of Google. While that’s not impossible, it’s certainly hard to achieve without a lot of time and effort.
- Use web directories to boost your presence online
Web directories are great for getting more people to take notice of your website. They’re helpful in pointing users in the right direction for your website and business.
There are plenty of web directories online. Some of these include:
- Yellow Pages
- Yelp
- Bing Places
- Foursquare
- Google Business Profile
The more web directories that your business and website can be registered, the better. This will help boost your website in general and hopefully generate more traffic over time.
- Make sure your site is responsive
To help keep your website popular amongst users, you need to ensure your site is responsive. There’s nothing more damning of a first impression than a new user coming on your site via their mobile and not being able to use it properly.
It’s important that your site is responsive for all browsers as well as devices. From laptops to tablets and smartphones, every device should showcase your website exactly like your desktop version does.
The design of your site and its functions will all influence how well it responds to users online. Therefore, you might want to look at how you could update your site to be more responsive via different devices.
- Connect your social media for cross-channel promotion
Finally, it’s a good idea to connect your social media channels to help boost your website’s presence on the internet. Cross-channel promotion is always worthwhile, especially if you have a dominant following on one social media platform over others.
For your website, it’s good to connect high-performing pages on the internet back to your site. Think about what social media platforms you have currently and connect all these to your website and vice versa.
Cross-channel promotion is always worthwhile to do so make sure your links to the social media platforms are always live and working correctly.
Updating your website is highly beneficial when it comes to boosting your presence online. Whether it’s connecting your social media platforms for a boost to your traffic to identifying the best keywords, there are plenty of ways to help give your website the spotlight it deserves on the internet.
